Goodbye, DICK && Hello, dick.
Whoa, a brand new look for Dick Smith Electronics, the old one was so classic, and was well known, but it has had it's time. The new logo is so much more slick and technological. I'm not too sure about the tagline, "Talk to the Techxperts" for some reason it hasn't stuck to me yet. Anyway, I think it's a good rebrand, now the stores merchandising and interior is also alot more modern and I can already feel the fresh new brand of dicksmith.
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