Boyle River Outdoor Education needs a new identity, they have asked me to create something adventurous and exhilirating!
Starting with the logo:
I want something that sums up "The Boyle".
The unique selling point is alpine, keywords are mountain, river, challenging, problem solving, alpine, river, outdoor education. Ill try be breif...
Here is what i've come up with.
01. Alpine River Experience: First concept, tying in mountain and river, using a waterdop as the main shape.
02. Adventurous Leader: Symbol of the two mountains from the original logo, giving a more cutting edge adventurous stylisation to it. The larger mountain represents the "leader."
03: Solvig Building: Represents blocks of a puzzle, or a problem needing to be solved ie. How many triangles are in the logo? Also represents building, strong character building.
04: Waterscape: It's a waterscape. Representing Lewis Pass, with the mountains and the river.
Thanks for feedback if you give some!
Posts
